Some Tips for Your Product Color Guide!

Every product that is designed to be used, must be visually stimulating. Finding the perfect color pallet can be a tricky task, although there are some tools and techniques which can help with finding an appropriate color pallet and make the product user-friendly. Here are some points which I consider to design a product

To set a color pallet I find out which color family suits my design the most. To do that choosing a color family which represents the subject matter and identifies the feeling which I want users to get, is necessary. In other words, I always think about the concept of the product and the kind of mood which a color combination creates. According to that, you need to know a bit about the psychology of colors and the signs and symbols which every color carries inside. That’s why restaurants use red color family and healthcare centers uses blue color family for instance.

“Which color must appear first?” is one of the questions I ask myself. It depends on the main feeling I want users to get. So I put the main color on the part of the interface which users have to see in the first glance. If there are action buttons that need to be touched, I just highlight them with the most undeniable and dominant color of my pallet.

Usually I use dominant colors for the main actions and put the accent colors of the pallet for lower priority parts. When an action bottom is designed to make you feel like you want to touch it, the color should be conspicuously clear. I’m careful about the amount of color’s tint or shadow. Also when I choose colors for the design, I always consider how much contrast I need. Just keeping it intense and saturated enough. Trying different colors on the design to get the best visual result. The more a color is vivid the more an action is obvious. It is also very important to put the color in the right context in order to avoid invisibility. Look at the pictures to see how we perceive colors depending on its context. Normally it’s better not to use subtle and conservative colors.

Differentiate colors means making a recognizable visual difference between the colors depth. I can see if the colors are finely distinguished by turning the whole design into monochrome and finding out the differences between tones of gray levels. By mixing similar values of colors, users won’t be able to distinguish the different levels of elements so they will be mildly annoyed. But if you really want to make your design totally unusable, start overlapping shades/tints of colors that have similar brightness values but have the potential to seriously clash.

Those are some simple tips which I consider in visual design. Although there are already so many ways and tools, I think it might help you to think about the importance of the details again. Those tips might look all the same in concepts but they are different in details.

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