How To Gain More Awareness Through A Marketing Podcast

The best marketing efforts are the ones that focus on providing value for the audience, rather than being salesy and making it all about you.

When looking for something else to start engaging with, eBooks and YouTube videos are usually the next option.

All of these things are great!

They help provide information and are engaging to different people utilizing different platforms; however, most people tend to overlook the benefits of starting a podcast.

Podcasts are beneficial to your business in different ways than eBooks and YouTube videos are.

EBooks provide value to your target audience by being easy to access and informative on their topic of interest, but even if when extremely well written, they lack the amount of personality a YouTube video or podcast would provide.

YouTube videos provide benefit by being informative while engaging.

They showcase your personality and are entertaining to your audience by allowing them to put a face to your brand.

However, YouTube is not as easily accessible as podcasts are.

Let me explain why.

In most cases people want to listen to content on the go because they are busy and need to multi-task.

Let’s say that is the case, if someone is driving, running, or waiting in line somewhere, they are probably using their mobile device and a set of head phones.

YouTube offers a monthly subscription where are able to download videos to have on the go, but if you are using the free platform, like the majority of us, you know you cannot close your phone or use multiple apps while watching a YouTube video.

This makes multi tasking difficult for someone trying to listen while they grocery shop, pick up their kids, or pump gas.

On top of being mobile friendly (in most cases — depending on your phone of choice) podcasts provide the same value as eBooks and YouTube videos by allowing you to showcase your authority in your field and help build trust with your audience.

If you are currently marketing your product or services and you are looking for new ways to engage with your audience through informative and valuable content, try starting a marketing podcast!

The sound quality and production of your podcast can increase and get better as you go, but just for starting you can record straight to your laptop, edit in Adobe Audition, and then post directly to the platform of your choose.

It may be a little bit time consuming, but it will give your fingers a break from producing so many blogs and eBooks, and give you a chance to have a little fun and engage with your audience in a more personal and human way!

Want an example of a marketing podcast? Check out PHNX21creative Agency’s podcast — The Business Rising Podcast — in the iTunes Store now!

Related posts:

If you have big financial goals or desire to be financially comfortable, you may need more money than you make at your 9 to 5 job.

To set a color pallet I find out which color family suits my design the most. To do that choosing a color family which represents the subject matter and identifies the feeling which I want users to…

We can sometimes find a calm awareness inside us, an inner space with a universal quality, something that seems to exist inside all of us. Finding this calm inner space is useful to us. The…