Social Media Show and Tell Recap

The Social Media Show and Tell even presented by dooley media was a fantastic opportunity to network and learn about the many social media marketing tactics currently being used throughout platforms. Many of the speakers at the event featured Pete Blackshaw, CEO of Cintrifuse, Renee Murphy, Senior Director of Lean Research at The Garage Group, Amy Vaughn (Creative Director) and Jeremy Pryor (CEO) of Epipheo and Matthew Dooley, CEO of dooley media.

The evening started with Blackshaw started the evening with a simple message “To win social, you have to think and act like a concierge.” Essentially, this message translates to treating every consumer relationship individually and uniquely through a variety of different channels. This method will more thoroughly address your customers questions and reiterate that your organization prioritizes your customer’s happiness. Pete explained the benefit of answers customer’s questions and described the company’s answering process as their “golden moment.” I personally believe this is true as this process can truly build trust between an organization and their consumers. If done correctly and taken seriously, can enhance the organization’s image. Blackshaw also touched on the importance of surprising customers with new services and features and being rewarded for doing so. Consumers are constantly looking for the “next best thing” and think highly of companies that present new and innovative ideas and products to the market. I thought this was a very interesting point as I, myself, generally reward organizations via word-of-mouth or internet reviews. It is interesting to see the loyalty customers bring to organizations that consistently satisfy their wants and needs.

Renee Murphy brought up was the importance of “structuring social media’s unstructured data.” This phrase is centered around how organizations can benefit from finding meaningful and actionable insights from social media’s data. Murphy touched on the importance of gathering data that matters vs. gathering data that won’t affect your company. She stated that the trick to this is to “connect the dots by looking for not-yet obvious consumer truths within social media.” Most of the data she mentioned that would attribute to this process included consumer lifestyle and trend data. I specifically noticed her touching on gathering data that attributes to the consumer specifically. She also stressed the importance of developing a data gathering plan, rather than trying to collect insights in a haphazardly way.

Although I was only able to stay for the first two presenters, I found great insight at the Social Media Show & Tell event. Not only was in a fantastic opportunity to network, the event presented several strategies that can help professionals be successful when marketing with social media. One final insight that I gathered from the event was Blackshaw’s analysis on what makes a company a great digital brand. The CEO mentioned how Halo Top’s digital marketing strategies truly attracts its consumers through its wide variety of posts. After analyzing the brand on social I came to realize the unique consistency of their digital ads and how Halo Top does an excellent job of attracting their consumers.

Overall, the Social Media Show & Tell seemed to be a great success. I gathered a lot of insight on how to market using social platforms and attained great knowledge on the social media trends seen online today.

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